Consumers who take part in sales promotions receive utilitarian, ...

[clippers!]

Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Which of the following is NOT a functional benefit?
 a. achieving a need for stimulation
  b. reducing search and decision costs
  c. obtaining improved product quality
  d. obtaining monetary savings
  e. All of these are correct.

Question 2

James Denton, the marketer for Denton Cheese, distributed samples of a new cheese dish to consumers in the hope that they will form positive _____ about the product's performance, which will then lead to further purchases.
 a. loyalty ties
  b. expectations
  c. awareness
  d. beliefs
  e. attitude reinforcements

[wilsonbho]

Answer to Question 1

a

Answer to Question 2

d

[clippers!]

Excellent

[nguyenhoanhat]

TYSM