Author Question: Consumers who respond to sales promotions receive various utilitarian and hedonic benefits. a. True ... (Read 29 times)

tnt_battle

  • Hero Member
  • *****
  • Posts: 556
Consumers who respond to sales promotions receive various utilitarian and hedonic benefits.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The two broad type of marcom objectives are short-term and long-term.
 a. True
  b. False
 Indicate whether the statement is true or false



amit

  • Sr. Member
  • ****
  • Posts: 364
Answer to Question 1

True

Answer to Question 2

False



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

About 100 new prescription or over-the-counter drugs come into the U.S. market every year.

Did you know?

Each year in the United States, there are approximately six million pregnancies. This means that at any one time, about 4% of women in the United States are pregnant.

Did you know?

It is widely believed that giving a daily oral dose of aspirin to heart attack patients improves their chances of survival because the aspirin blocks the formation of new blood clots.

Did you know?

Computer programs are available that crosscheck a new drug's possible trade name with all other trade names currently available. These programs detect dangerous similarities between names and alert the manufacturer of the drug.

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

For a complete list of videos, visit our video library