Author Question: Consumers who respond to sales promotions receive various utilitarian and hedonic benefits. a. True ... (Read 64 times)

tnt_battle

  • Hero Member
  • *****
  • Posts: 556
Consumers who respond to sales promotions receive various utilitarian and hedonic benefits.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The two broad type of marcom objectives are short-term and long-term.
 a. True
  b. False
 Indicate whether the statement is true or false



amit

  • Sr. Member
  • ****
  • Posts: 364
Answer to Question 1

True

Answer to Question 2

False



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Did you know?

When blood is exposed to air, it clots. Heparin allows the blood to come in direct contact with air without clotting.

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

Did you know?

Bacteria have been found alive in a lake buried one half mile under ice in Antarctica.

For a complete list of videos, visit our video library