« previous next »

Author Question: The promotional incentive _____ changes a brand's perceived price or value. a. permanently b. ... (Read 28 times)

jake

  • Hero Member
  • *****
  • Posts: 538
on: Jun 29, 2018
The promotional incentive _____ changes a brand's perceived price or value.
 a. permanently
  b. temporarily
  c. positively
  d. concurrently
  e. always

Question 2

Explain why physical attractiveness and similarity are important.


underwood14

  • Sr. Member
  • ****
  • Posts: 346
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

This influence tactic deals with the fact that we are most likely to adopt an attitude or undertake an action when a likable person promotes that action. There are various manifestations of likability. Two of the more prominent in marketing communications are physical attractiveness and similarity.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Most childhood vaccines are 90–99% effective in preventing disease. Side effects are rarely serious.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

Did you know?

Giardia is one of the most common intestinal parasites worldwide, and infects up to 20% of the world population, mostly in poorer countries with inadequate sanitation. Infections are most common in children, though chronic Giardia is more common in adults.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

An incentive spirometer An incentive spirometer
Incentive spirometry. A portable incentive spirometer is useful for encouraging patients to exercise Incentive spirometry. A portable incentive spirometer is useful for encouraging patients to exercise
The net price of an article is $79.84. What is the list price if a discount of 23% was allowed? The net price of an article is $79.84. What is the list price if a discount of 23% was allowed?
A(n) _____ is a spur-of-the-moment question. Fill in the blank(s) with correct word A(n) _____ is a spur-of-the-moment question. Fill in the blank(s) with correct word
The price of rice in a small country is currently $6 per pound. In order to help low-income ... The price of rice in a small country is currently $6 per pound. In order to help low-income ...
Sonal bought a coat for $198.88, which included 8% PST and 5% GST. What was the selling price ... Sonal bought a coat for $198.88, which included 8% PST and 5% GST. What was the selling price ...
Video: The Nerve Impulse

For a complete list of videos, visit our video library