The promotional incentive _____ changes a brand's perceived price ...

[jake]

The promotional incentive _____ changes a brand's perceived price or value.
 a. permanently
  b. temporarily
  c. positively
  d. concurrently
  e. always

Question 2

Explain why physical attractiveness and similarity are important.

[underwood14]

Answer to Question 1

b

Answer to Question 2

This influence tactic deals with the fact that we are most likely to adopt an attitude or undertake an action when a likable person promotes that action. There are various manifestations of likability. Two of the more prominent in marketing communications are physical attractiveness and similarity.