« previous next »

Author Question: A copy test that yields consistent results each time an advertisement is tested is said to be ... (Read 602 times)

rlane42

  • Hero Member
  • *****
  • Posts: 594
on: Jun 29, 2018
A copy test that yields consistent results each time an advertisement is tested is said to be ______.
 a. contextual
  b. reliable
  c. biased
  d. valid
  e. selective

Question 2

What is segment effectiveness? List and explain the criteria one can use to determine segment effectiveness.


nikmaaacs

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

Segement effectiveness, or attractiveness, is the degree to which a segment is attractive enough to be worth the marketers attention. There are five criteria for segment effectiveness.
1 . Measurable: the degree to which useful information exists on the segment
2 . Substantial: the degree to which the segment is large enough and/or profitable to be worth attention
3 . Accessible: the degree to which a firm can focus its marketing efforts on the segment
4 . Differentiable: the degree to which the segment is distinguishable and will respond differently to changes in marketing mix elements and programs
5 . Actionable: the degree to which the programs can be formulated and implemented


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

Sildenafil (Viagra®) has two actions that may be of consequence in patients with heart disease. It can lower the blood pressure, and it can interact with nitrates. It should never be used in patients who are taking nitrates.

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

The Upper Cave at Zhoukoudian yields ages of about 25,000 years for Homo sapiens. The Upper Cave at Zhoukoudian yields ages of about 25,000 years for Homo sapiens.
Performing a Spirometry Test to Measure Forced Vital Capacity Performing a Spirometry Test to Measure Forced Vital Capacity
Reduced mobility in late adulthood often results in more limited activities and smaller social ... Reduced mobility in late adulthood often results in more limited activities and smaller social ...
Human salivary alpha amylase test. Human salivary alpha amylase test.
Middle adults usually have more time to focus attention on their relationships Middle adults usually have more time to focus attention on their relationships
Physics: Power, Energy and Time Physics: Power, Energy and Time
Video: Glycolysis Animation

For a complete list of videos, visit our video library