« previous next »

Author Question: A copy test that yields consistent results each time an advertisement is tested is said to be ... (Read 577 times)

rlane42

  • Hero Member
  • *****
  • Posts: 594
on: Jun 29, 2018
A copy test that yields consistent results each time an advertisement is tested is said to be ______.
 a. contextual
  b. reliable
  c. biased
  d. valid
  e. selective

Question 2

What is segment effectiveness? List and explain the criteria one can use to determine segment effectiveness.


nikmaaacs

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

Segement effectiveness, or attractiveness, is the degree to which a segment is attractive enough to be worth the marketers attention. There are five criteria for segment effectiveness.
1 . Measurable: the degree to which useful information exists on the segment
2 . Substantial: the degree to which the segment is large enough and/or profitable to be worth attention
3 . Accessible: the degree to which a firm can focus its marketing efforts on the segment
4 . Differentiable: the degree to which the segment is distinguishable and will respond differently to changes in marketing mix elements and programs
5 . Actionable: the degree to which the programs can be formulated and implemented


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

There are more bacteria in your mouth than there are people in the world.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Varus Stress Test Varus Stress Test
Time Estimates for Specific Office Procedures Cont. Time Estimates for Specific Office Procedures Cont.
A medical assistant labels the allergens for a patch test. A medical assistant labels the allergens for a patch test.
The Gender Pay Gap Over Time: What Percentage of Men's Income Do Women Earn? The Gender Pay Gap Over Time: What Percentage of Men's Income Do Women Earn?
Cylinder Leakage Test Cylinder Leakage Test
Results of mixing blood of the same or differing ABO blood types Results of mixing blood of the same or differing ABO blood types
Video: Conduction of action potentials

For a complete list of videos, visit our video library