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Author Question: In copy testing, a valid test is one that _____. a. yields consistent results each time an ad is ... (Read 124 times)

skymedlock

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on: Jun 29, 2018
In copy testing, a valid test is one that _____.
 a. yields consistent results each time an ad is tested
  b. is predictive of marketplace performance
  c. can be used in many different situations
  d. uses a heterogeneous sample
  e. is conducted with a nonprobability sample

Question 2

A field of experience is the sum total of a person's experiences during his or her lifetime.
 a. True
  b. False
 Indicate whether the statement is true or false


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SVictor

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

True


skymedlock

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

cpetit11

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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