The prefinished version of a commercial that presents a series of ...

[mrsjacobs44]

The prefinished version of a commercial that presents a series of visual frames and corresponding script of key audio is a(n) _____.
 a. storyboard
  b. animatic
  c. photomatic
  d. ripomatic
  e. liveamatic

Question 2

Explain the VALS classification model. Name and describe two categories of consumers from this model, the best way to promote to each category you've chosen, and the types of products and services that would most likely be purchased by members in each of those categories.

[Anton]

Answer to Question 1

a

Answer to Question 2

The VALS segmentation scheme places American adult consumers into one of eight segments based on their responses to a questionnaire. The horizontal dimension of the VALS framework represents individuals' primary motivations, whether in terms of their pursuit of ideals, their need for achievement, or drive to self-express. The vertical dimension reflects individuals' resources as based on their educational accomplishments and income levels. The segments are Innovators, Thinkers, Believers, Achievers, Strivers, Experiencers, Makers, and Survivors. Students can name and describe any two of the eight segments to answer this question. Please refer to the text for detailed descriptions of the segments as well as ways to promote to each and products each segment is most likely to purchase.

[mrsjacobs44]

Thank you

[Anton]

No problemo