This topic contains a solution. Click here to go to the answer

Author Question: The prefinished version of a commercial that presents a series of visual frames and corresponding ... (Read 78 times)

mrsjacobs44

  • Hero Member
  • *****
  • Posts: 500
The prefinished version of a commercial that presents a series of visual frames and corresponding script of key audio is a(n) _____.
 a. storyboard
  b. animatic
  c. photomatic
  d. ripomatic
  e. liveamatic

Question 2

Explain the VALS classification model. Name and describe two categories of consumers from this model, the best way to promote to each category you've chosen, and the types of products and services that would most likely be purchased by members in each of those categories.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Anton

  • Sr. Member
  • ****
  • Posts: 302
Answer to Question 1

a

Answer to Question 2

The VALS segmentation scheme places American adult consumers into one of eight segments based on their responses to a questionnaire. The horizontal dimension of the VALS framework represents individuals' primary motivations, whether in terms of their pursuit of ideals, their need for achievement, or drive to self-express. The vertical dimension reflects individuals' resources as based on their educational accomplishments and income levels. The segments are Innovators, Thinkers, Believers, Achievers, Strivers, Experiencers, Makers, and Survivors. Students can name and describe any two of the eight segments to answer this question. Please refer to the text for detailed descriptions of the segments as well as ways to promote to each and products each segment is most likely to purchase.





 

Did you know?

The effects of organophosphate poisoning are referred to by using the abbreviations “SLUD” or “SLUDGE,” It stands for: salivation, lacrimation, urination, defecation, GI upset, and emesis.

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

Did you know?

On average, someone in the United States has a stroke about every 40 seconds. This is about 795,000 people per year.

Did you know?

About 100 new prescription or over-the-counter drugs come into the U.S. market every year.

Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

For a complete list of videos, visit our video library