Author Question: According to the shelf-space model, _____. a. achieving a high level of weekly reach for a brand ... (Read 81 times)

urbanoutfitters

  • Hero Member
  • *****
  • Posts: 530
According to the shelf-space model, _____.
 a. achieving a high level of weekly reach for a brand should be emphasized over acquiring heavy frequency
  b. achieving a high level of weekly frequency for a brand should be emphasized over acquiring heavy reach
  c. the consumers' third exposure to an advertisement for a brand is the most powerful
  d. distinctive advertising requires more exposures
  e. advertisers should select the media schedule that generates the most exposure value per GRPs

Question 2

Alan is 26 years old. He exhibits high energy levels, which he devotes to entertainment and social activities. In terms of the VALS framework, Alan is a(n) _____.
 a. Innovator
  b. Believer
  c. Achiever
  d. Striver
  e. Experiencer



morrie123456

  • Sr. Member
  • ****
  • Posts: 314
Answer to Question 1

a

Answer to Question 2

e



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Opium has influenced much of the world's most popular literature. The following authors were all opium users, of varying degrees: Lewis Carroll, Charles, Dickens, Arthur Conan Doyle, and Oscar Wilde.

Did you know?

It is difficult to obtain enough calcium without consuming milk or other dairy foods.

Did you know?

About 100 new prescription or over-the-counter drugs come into the U.S. market every year.

Did you know?

Your chance of developing a kidney stone is 1 in 10. In recent years, approximately 3.7 million people in the United States were diagnosed with a kidney disease.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

For a complete list of videos, visit our video library