Author Question: According to the shelf-space model, _____. a. achieving a high level of weekly reach for a brand ... (Read 82 times)

urbanoutfitters

  • Hero Member
  • *****
  • Posts: 530
According to the shelf-space model, _____.
 a. achieving a high level of weekly reach for a brand should be emphasized over acquiring heavy frequency
  b. achieving a high level of weekly frequency for a brand should be emphasized over acquiring heavy reach
  c. the consumers' third exposure to an advertisement for a brand is the most powerful
  d. distinctive advertising requires more exposures
  e. advertisers should select the media schedule that generates the most exposure value per GRPs

Question 2

Alan is 26 years old. He exhibits high energy levels, which he devotes to entertainment and social activities. In terms of the VALS framework, Alan is a(n) _____.
 a. Innovator
  b. Believer
  c. Achiever
  d. Striver
  e. Experiencer



morrie123456

  • Sr. Member
  • ****
  • Posts: 314
Answer to Question 1

a

Answer to Question 2

e



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The Food and Drug Administration has approved Risperdal, an adult antipsychotic drug, for the symptomatic treatment of irritability in children and adolescents with autism. The approval is the first for the use of a drug to treat behaviors associated with autism in children. These behaviors are included under the general heading of irritability and include aggression, deliberate self-injury, and temper tantrums.

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

For a complete list of videos, visit our video library