Author Question: According to the shelf-space-model, achieving a high level of weekly reach for a brand should be ... (Read 111 times)

bcretired · **on:** Jun 29, 2018

According to the shelf-space-model, achieving a high level of weekly reach for a brand should be emphasized over acquiring heavy frequency.
a. True
b. False
Indicate whether the statement is true or false

Question 2

In the VALSTM classification system, Thinkers are well-educated and seek out information in the decision-making process.
a. True
b. False
Indicate whether the statement is true or false