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Author Question: Many media planners prefer to use rules of thumb because there is no easy way to estimate exposure ... (Read 140 times)

ARLKQ

  • Hero Member
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on: Jun 29, 2018
Many media planners prefer to use rules of thumb because there is no easy way to estimate exposure utilities.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

In the PRIZM NE segmentation system, Suburban Pioneers is the group that represents those households at the middle of the U.S.'s socioeconomic ladder.
 a. True
  b. False
 Indicate whether the statement is true or false


orangecrush

  • Sr. Member
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  • Posts: 350
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

False


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