This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is a measure commonly used by media planners to assess the effectiveness of a ... (Read 100 times)

Charlie

  • Hero Member
  • *****
  • Posts: 640
on: Jun 29, 2018
Which of the following is a measure commonly used by media planners to assess the effectiveness of a media schedule in terms of its maximum reach of a target market?
 a. gross reach c. total reach
  b. net reach d. None of the above.

Question 2

TVHH and CPM are used for which of the following decisions?
 a. intermedia selection c. extramedia selection
  b. intramedia selection d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

SamMuagrove

  • Sr. Member
  • ****
  • Posts: 312
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of gross reach

Answer to Question 2

B
Definition of intramedia selection


Charlie

  • Member
  • Posts: 640
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

nyrave

  • Member
  • Posts: 344
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Though the United States has largely rejected the metric system, it is used for currency, as in 100 pennies = 1 dollar. Previously, the British currency system was used, with measurements such as 12 pence to the shilling, and 20 shillings to the pound.

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

Hippocrates noted that blood separates into four differently colored liquids when removed from the body and examined: a pure red liquid mixed with white liquid material with a yellow-colored froth at the top and a black substance that settles underneath; he named these the four humors (for blood, phlegm, yellow bile, and black bile).

In acute otitis media, the tympanic membrane is usually bulging and purulent fluid is present in the In acute otitis media, the tympanic membrane is usually bulging and purulent fluid is present in the
Although males tend to be larger than females, the two overlap significantly in size. The size of a Although males tend to be larger than females, the two overlap significantly in size. The size of a
Otitis Media in Children Otitis Media in Children
Topic Media Topic Media
Topic Media Topic Media
Topic Media Topic Media
Video: Introduction to Sleep Apnea

For a complete list of videos, visit our video library