This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What is the most frequently used measure to assess sponsorship effectiveness? a. Awareness of the ... (Read 25 times)

DelorasTo

  • Hero Member
  • *****
  • Posts: 548
on: Jun 28, 2018
What is the most frequently used measure to assess sponsorship effectiveness?
 a. Awareness of the event
  b. Sales following the event
  c. Number of samples/coupons distributed
  d. Headcount of how many people attended an event
  e. The number of hits to the brand's Web site following the event

Question 2

Which sampling plan takes advantage of the fact that, all else equal, smaller samples are required to estimate a population parameter if there is little variation on the characteristic in the group being sampled?
 a. Area
  b. Stratified
  c. Snowball
  d. Simple random
  e. Quota


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mbcrismon

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

b


DelorasTo

  • Member
  • Posts: 548
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

6ana001

  • Member
  • Posts: 311
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

Assess the nailbeds' configuration Assess the nailbeds' configuration
Performing a Spirometry Test to Measure Forced Vital Capacity Performing a Spirometry Test to Measure Forced Vital Capacity
To measure fuel-injector resistance, a technician constructed a short wiring harness with a double ... To measure fuel-injector resistance, a technician constructed a short wiring harness with a double ...
Schematic drawing of a permeation test cell used to measure the permeation rate of chemicals through ... Schematic drawing of a permeation test cell used to measure the permeation rate of chemicals through ...
Effectiveness of Drug Therapy Effectiveness of Drug Therapy
Find the measure of angle L to the nearest degree Find the measure of angle L to the nearest degree
Video: Calvin cycle (The light-independent reactions )

For a complete list of videos, visit our video library