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Author Question: What is the most frequently used measure to assess sponsorship effectiveness? a. Awareness of the ... (Read 51 times)

DelorasTo

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on: Jun 28, 2018
What is the most frequently used measure to assess sponsorship effectiveness?
 a. Awareness of the event
  b. Sales following the event
  c. Number of samples/coupons distributed
  d. Headcount of how many people attended an event
  e. The number of hits to the brand's Web site following the event

Question 2

Which sampling plan takes advantage of the fact that, all else equal, smaller samples are required to estimate a population parameter if there is little variation on the characteristic in the group being sampled?
 a. Area
  b. Stratified
  c. Snowball
  d. Simple random
  e. Quota


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mbcrismon

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

b


DelorasTo

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

olderstudent

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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