Author Question: According to the shelf-space model, the consumers' second exposure to an advertisement for a brand ... (Read 57 times)

olgavictoria

  • Hero Member
  • *****
  • Posts: 528
According to the shelf-space model, the consumers' second exposure to an advertisement for a brand is the most powerful.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The Makers would be the VALSTM group most likely to spend a high proportion of their income on the newest trend.
 a. True
  b. False
 Indicate whether the statement is true or false



popopong

  • Sr. Member
  • ****
  • Posts: 307
Answer to Question 1

False

Answer to Question 2

False



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Less than one of every three adults with high LDL cholesterol has the condition under control. Only 48.1% with the condition are being treated for it.

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Did you know?

There are over 65,000 known species of protozoa. About 10,000 species are parasitic.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

For a complete list of videos, visit our video library