Author Question: Media planning is the design of a strategy that shows how investments in advertising time and space ... (Read 244 times)

drink · **on:** Jun 29, 2018

Media planning is the design of a strategy that shows how investments in advertising time and space will contribute to the achievement of marketing objectives.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Which of the following is NOT one of the guides for environmental claims promulgated by the Federal Trade Commission?
a. Qualifications and disclosures should be sufficiently clear and prominent to prevent deception.
b. Claims should not be targeted to children.
c. Claims should make clear whether they apply to the product, the package, or a component of either.
d. Claims should not overstate an environmental attribute or benefit, either expressly or by implication.
e. Comparative claims should be presented in a manner that makes the basis for the comparison sufficiently clear to avoid consumer deception.