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Author Question: What factors have turned marketers to the widespread use of direct mail ... (Read 49 times)

Yi-Chen

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on: Jun 29, 2018
What factors have turned marketers to the widespread use of direct mail advertising?

Question 2

Cases can be brought to the NAD by _____.
 a. competitors
  b. NAD staff
  c. Better Business Bureaus
  d. consumers
  e. All of these are correct.


xiaomengxian

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Reply #1 on: Jun 29, 2018
Answer to Question 1

At least four factors account for the widespread use of direct mail by B2B as well as B2C marketers:
1 . Rising cost of television advertising and increasing audience fragmentation.
2 . Unparalleled targeting of messages to desired prospects.
3 . Measurable advertising results.
4 . Consumers have favorable attitudes toward mail advertisements.

Answer to Question 2

e


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