What factors have turned marketers to the widespread use of ...

[Yi-Chen]

What factors have turned marketers to the widespread use of direct mail advertising?

Question 2

Cases can be brought to the NAD by _____.
 a. competitors
  b. NAD staff
  c. Better Business Bureaus
  d. consumers
  e. All of these are correct.

[xiaomengxian]

Answer to Question 1

At least four factors account for the widespread use of direct mail by B2B as well as B2C marketers:
1 . Rising cost of television advertising and increasing audience fragmentation.
2 . Unparalleled targeting of messages to desired prospects.
3 . Measurable advertising results.
4 . Consumers have favorable attitudes toward mail advertisements.

Answer to Question 2

e