Author Question: Which of the following factors accounts for the widespread use of direct mail by marketers? a. ... (Read 72 times)

tuffie · **on:** Jun 29, 2018

Which of the following factors accounts for the widespread use of direct mail by marketers?
a. rising cost of television advertising and increasing audience fragmentation
b. unparalleled targeting
c. measurable advertising results
d. consumers have favorable attitudes
e. All of these are correct.

Question 2

The major green communications efforts involve advertisements that promote green products, environmentally friendly packaging, seal-of-approval programs that promote green products, cause-oriented communication efforts that support green products, and point-of-purchase display materials that are environmentally efficient.
a. True
b. False
Indicate whether the statement is true or false