Success of direct mailing depends on the quality of mailing lists ...

[dalyningkenk]

Success of direct mailing depends on the quality of mailing lists contained in a company's database.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Especially open to ethical debate is the practice of targeting products and communications efforts to segments that, for various psychosocial and economic reasons, are vulnerable to marketing communications, such as children and economically disadvantaged groups.
 a. True
  b. False
 Indicate whether the statement is true or false

[akudia]

Answer to Question 1

True

Answer to Question 2

True

[dalyningkenk]

YES! Correct, THANKS for helping me on my review

[FergA]

Thanks for the timely response, appreciate it