Author Question: Success of direct mailing depends on the quality of mailing lists contained in a company's database. ... (Read 176 times)

dalyningkenk · **on:** Jun 29, 2018

Success of direct mailing depends on the quality of mailing lists contained in a company's database.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Especially open to ethical debate is the practice of targeting products and communications efforts to segments that, for various psychosocial and economic reasons, are vulnerable to marketing communications, such as children and economically disadvantaged groups.
a. True
b. False
Indicate whether the statement is true or false