This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Search engine advertising rests on the concept of _____, which are specific words and short phrases ... (Read 69 times)

cartlidgeashley

  • Hero Member
  • *****
  • Posts: 572
on: Jun 29, 2018
Search engine advertising rests on the concept of _____, which are specific words and short phrases that describe the nature, attributes, and benefits of a marketer's offering.
 a. keywords
  b. analogies
  c. natural words
  d. search words
  e. word-find

Question 2

Whatever the measure chosen, any effort to meaningfully assess marcom performance necessitates having data that are _____.
 a. short-term and long-term
  b. communication-based and sales-based
  c. representative and normal
  d. normal and bi-modal
  e. reliable and valid


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

jonathanballen97

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


cartlidgeashley

  • Member
  • Posts: 572
Reply 2 on: Jun 29, 2018
Gracias!

rachel

  • Member
  • Posts: 323
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Alcohol acts as a diuretic. Eight ounces of water is needed to metabolize just 1 ounce of alcohol.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

Antibody techniques. The specific reaction of an antibody with its antigen Antibody techniques. The specific reaction of an antibody with its antigen
Responses Produced by Activation of Specific Opioid Receptors Responses Produced by Activation of Specific Opioid Receptors
An indirect injection diesel engine uses a prechamber and a glow plug. An indirect injection diesel engine uses a prechamber and a glow plug.
A rapidly vibrating needle at idle that becomes steady as engine speed is increased indicates worn ... A rapidly vibrating needle at idle that becomes steady as engine speed is increased indicates worn ...
To measure fuel-injector resistance, a technician constructed a short wiring harness with a double ... To measure fuel-injector resistance, a technician constructed a short wiring harness with a double ...
The Concept of Pressure The Concept of Pressure
Video: Carbohydrate Metabolism: Introduction to renal processes and filtrate formation and composition

For a complete list of videos, visit our video library