This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Search engine advertising rests on the concept of _____, which are specific words and short phrases ... (Read 141 times)

cartlidgeashley

  • Hero Member
  • *****
  • Posts: 572
on: Jun 29, 2018
Search engine advertising rests on the concept of _____, which are specific words and short phrases that describe the nature, attributes, and benefits of a marketer's offering.
 a. keywords
  b. analogies
  c. natural words
  d. search words
  e. word-find

Question 2

Whatever the measure chosen, any effort to meaningfully assess marcom performance necessitates having data that are _____.
 a. short-term and long-term
  b. communication-based and sales-based
  c. representative and normal
  d. normal and bi-modal
  e. reliable and valid


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

jonathanballen97

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


cartlidgeashley

  • Member
  • Posts: 572
Reply 2 on: Jun 29, 2018
Gracias!

nothere

  • Member
  • Posts: 324
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

An example of genetic homology: a comparison of a short amino acid sequence within the p53 protein f An example of genetic homology: a comparison of a short amino acid sequence within the p53 protein f
The three stages of a specific immune response. The three stages of a specific immune response.
Region of the Search for Extraterrestrial Intelligence Region of the Search for Extraterrestrial Intelligence
A throttle-body injection (TBI) unit used on a GM V-6 engine. A throttle-body injection (TBI) unit used on a GM V-6 engine.
The tools necessary to adjust the valves on an engine with adjustable rocker arms include basic hand ... The tools necessary to adjust the valves on an engine with adjustable rocker arms include basic hand ...
Start the vehicle’s engine and let run at 1000–1500 RPM. The engine is now running on fuel ... Start the vehicle’s engine and let run at 1000–1500 RPM. The engine is now running on fuel ...
Video: Neural Reflex Arc Animation

For a complete list of videos, visit our video library