Search engine advertising rests on the concept of _____, which ...

[cartlidgeashley]

Search engine advertising rests on the concept of _____, which are specific words and short phrases that describe the nature, attributes, and benefits of a marketer's offering.
 a. keywords
  b. analogies
  c. natural words
  d. search words
  e. word-find

Question 2

Whatever the measure chosen, any effort to meaningfully assess marcom performance necessitates having data that are _____.
 a. short-term and long-term
  b. communication-based and sales-based
  c. representative and normal
  d. normal and bi-modal
  e. reliable and valid

[jonathanballen97]

Answer to Question 1

a

Answer to Question 2

e

[cartlidgeashley]

Thanks for the timely response, appreciate it

[softEldritch]

Gracias!