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Author Question: Search engine advertising rests on the concept of _____, which are specific words and short phrases ... (Read 86 times)

cartlidgeashley

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on: Jun 29, 2018
Search engine advertising rests on the concept of _____, which are specific words and short phrases that describe the nature, attributes, and benefits of a marketer's offering.
 a. keywords
  b. analogies
  c. natural words
  d. search words
  e. word-find

Question 2

Whatever the measure chosen, any effort to meaningfully assess marcom performance necessitates having data that are _____.
 a. short-term and long-term
  b. communication-based and sales-based
  c. representative and normal
  d. normal and bi-modal
  e. reliable and valid


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jonathanballen97

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


cartlidgeashley

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  • Posts: 572
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

scottmt

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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