« previous next »

Author Question: What is the value of podcasting for advertisers? a. targeted messages based on lifestyle ... (Read 14 times)

tsand2

  • Hero Member
  • *****
  • Posts: 520
on: Jun 29, 2018
What is the value of podcasting for advertisers?
 a. targeted messages based on lifestyle characteristics
  b. high CPM costs
  c. high reach
  d. coverage
  e. search engine optimization

Question 2

The objective of marketing communications is to enhance brand equity as a means of _____.
 a. defining the marketing mix
  b. moving customers to favorable action toward the brand
  c. increasing short-term sales
  d. reducing the advertising budget
  e. reducing the promotional budget


mceravolo

  • Sr. Member
  • ****
  • Posts: 349
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Although puberty usually occurs in the early teenage years, the world's youngest parents were two Chinese children who had their first baby when they were 8 and 9 years of age.

Did you know?

Human kidneys will clean about 1 million gallons of blood in an average lifetime.

Did you know?

To maintain good kidney function, you should drink at least 3 quarts of water daily. Water dilutes urine and helps prevent concentrations of salts and minerals that can lead to kidney stone formation. Chronic dehydration is a major contributor to the development of kidney stones.

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Did you know?

Famous people who died from poisoning or drug overdose include, Adolf Hitler, Socrates, Juan Ponce de Leon, Marilyn Monroe, Judy Garland, and John Belushi.

Teaching methods based on patients developmental capacity Teaching methods based on patients developmental capacity
Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
Selected Monoclonal Antibodies and Targeted Therapies Selected Monoclonal Antibodies and Targeted Therapies
Immunoconjugate drugs for targeted chemotherapy Immunoconjugate drugs for targeted chemotherapy
Genome-wide SNP-based heritability for individual behavioral disorders Genome-wide SNP-based heritability for individual behavioral disorders
The identification of clades based on morphological characters The identification of clades based on morphological characters
Video: Introduction to Autism

For a complete list of videos, visit our video library