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Author Question: What is the value of podcasting for advertisers? a. targeted messages based on lifestyle ... (Read 15 times)

tsand2

  • Hero Member
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  • Posts: 520
on: Jun 29, 2018
What is the value of podcasting for advertisers?
 a. targeted messages based on lifestyle characteristics
  b. high CPM costs
  c. high reach
  d. coverage
  e. search engine optimization

Question 2

The objective of marketing communications is to enhance brand equity as a means of _____.
 a. defining the marketing mix
  b. moving customers to favorable action toward the brand
  c. increasing short-term sales
  d. reducing the advertising budget
  e. reducing the promotional budget


mceravolo

  • Sr. Member
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  • Posts: 349
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

b


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