« previous next »

Author Question: What is the value of podcasting for advertisers? a. targeted messages based on lifestyle ... (Read 37 times)

tsand2

  • Hero Member
  • *****
  • Posts: 520
on: Jun 29, 2018
What is the value of podcasting for advertisers?
 a. targeted messages based on lifestyle characteristics
  b. high CPM costs
  c. high reach
  d. coverage
  e. search engine optimization

Question 2

The objective of marketing communications is to enhance brand equity as a means of _____.
 a. defining the marketing mix
  b. moving customers to favorable action toward the brand
  c. increasing short-term sales
  d. reducing the advertising budget
  e. reducing the promotional budget


mceravolo

  • Sr. Member
  • ****
  • Posts: 349
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Over time, chronic hepatitis B virus and hepatitis C virus infections can progress to advanced liver disease, liver failure, and hepatocellular carcinoma. Unlike other forms, more than 80% of hepatitis C infections become chronic and lead to liver disease. When combined with hepatitis B, hepatitis C now accounts for 75% percent of all cases of liver disease around the world. Liver failure caused by hepatitis C is now leading cause of liver transplants in the United States.

Did you know?

The immune system needs 9.5 hours of sleep in total darkness to recharge completely.

Did you know?

Pink eye is a term that refers to conjunctivitis, which is inflammation of the thin, clear membrane (conjunctiva) over the white part of the eye (sclera). It may be triggered by a virus, bacteria, or foreign body in the eye. Antibiotic eye drops alleviate bacterial conjunctivitis, and antihistamine allergy pills or eye drops help control allergic conjunctivitis symptoms.

Did you know?

The average adult has about 21 square feet of skin.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

DNA-based migration routes of Homo sapiens DNA-based migration routes of Homo sapiens
Evidence-based practice: skin assessment Evidence-based practice: skin assessment
Continuum of aggression. Based on an unpublished figure by Joanne DeSanto Iennaco. Continuum of aggression. Based on an unpublished figure by Joanne DeSanto Iennaco.
Selected Targeted Therapies and Miscellaneous Anticancer Drugs Selected Targeted Therapies and Miscellaneous Anticancer Drugs
Anatomy of the heart. Remember: It is labeled right and left based on the patient’s perspective. Anatomy of the heart. Remember: It is labeled right and left based on the patient’s perspective.
Water-based Diseases Water-based Diseases
Video: Asthma Treatment

For a complete list of videos, visit our video library