Author Question: Which type of online advertising format has the appeal of communicating directly with prospective ... (Read 70 times)

Wadzanai

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Which type of online advertising format has the appeal of communicating directly with prospective customers, who in turn can become active communicators through their own posted comments?
 a. banner ads
  b. pop-ups
  c. blogs
  d. superstitials
  e. podcasts

Question 2

Marketing communicators _____ associations for their brands by connecting them with other objects that already possess well-known meaning.
 a. define
  b. locate
  c. leverage
  d. advertise
  e. change



owenfalvey

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Answer to Question 1

c

Answer to Question 2

c



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