Author Question: A(n) _____ is an invaluable advertising medium for conveying much information about the brand, its ... (Read 122 times)

asmith134 · **on:** Jun 29, 2018

A(n) _____ is an invaluable advertising medium for conveying much information about the brand, its character, and its promotional offerings.
a. pop-up ad
b. banner ad
c. CGI ad
d. website
e. interstitial

Question 2

Maria is asked by a market researcher to tell him the particular thoughts and feelings she has about Starbuck's coffee. A particular thought or feeling that comes to Maria's mind is known as a(n) _____.
a. brand dimension
b. cognition
c. brand link
d. association
e. think-feel linkage