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Author Question: Which of the following is NOT an online advertising format? a. banner ads b. websites c. telephony ... (Read 60 times)

vHAUNG6011

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on: Jun 29, 2018
Which of the following is NOT an online advertising format?
 a. banner ads
  b. websites
  c. telephony
  d. search engine advertising
  e. superstitials

Question 2

Which of the following statements is true regarding brand awareness?
 a. Only consumer-oriented (B2C) firms must be concerned with building brand awareness.
  b. Most consumers are able to retrieve a brand name from memory without any reminders.
  c. There are two levels of brand awareness: primary and secondary.
  d. Brand recall reflects a relatively superficial level of awareness, whereas brand recognition indicates a deeper form of awareness.
  e. Although building brand awareness is a necessary step toward brand equity enhancement, it is insufficient.


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vseab

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

e


vHAUNG6011

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  • Posts: 514
Reply 2 on: Jun 29, 2018
Gracias!

zacnyjessica

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  • Posts: 345
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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