Which of the following is NOT an online advertising format? a. ...

[vHAUNG6011]

Which of the following is NOT an online advertising format?
 a. banner ads
  b. websites
  c. telephony
  d. search engine advertising
  e. superstitials

Question 2

Which of the following statements is true regarding brand awareness?
 a. Only consumer-oriented (B2C) firms must be concerned with building brand awareness.
  b. Most consumers are able to retrieve a brand name from memory without any reminders.
  c. There are two levels of brand awareness: primary and secondary.
  d. Brand recall reflects a relatively superficial level of awareness, whereas brand recognition indicates a deeper form of awareness.
  e. Although building brand awareness is a necessary step toward brand equity enhancement, it is insufficient.

[vseab]

Answer to Question 1

c

Answer to Question 2

e

[vHAUNG6011]

Thanks for the timely response, appreciate it

[mcabuhat]

Wow, this really help