A key characteristic of integrated marketing communications is the building of relationships with customers. Which of the following is NOT a benefit of building relationships?
a. repeat purchases
b. loyalty toward a brand
c. enduring links between a brand and its customers
d. greater profitability
e. huge acquisition costs
Question 2
Which of the following encapsulates what a brand is intended to stand for in its target market's mind and then consistently delivers the same idea across all media channels?
a. positioning statement
b. contact point
c. relationship statement
d. creative brief
e. creative platform
Nonverbal communications convey strong, powerful messages that may be negative or positive.
Teresa Hubbard and Alexander Birchler, Detached Building.
Four terrorist incidents. Clockwise from top left: the Alfred P. Murrah Federal Building after ...
Increased acidity inhibits the growth of coral and other carbonate shell-building organisms
Subduction and Mountain Building
(a) The characteristic karyotype of Klinefelter syndrome. (b) The young man (left) in these photos h