« previous next »

Author Question: A key characteristic of integrated marketing communications is the building of relationships with ... (Read 50 times)

crobinson2013

  • Hero Member
  • *****
  • Posts: 535
on: Jun 29, 2018
A key characteristic of integrated marketing communications is the building of relationships with customers. Which of the following is NOT a benefit of building relationships?
 a. repeat purchases
  b. loyalty toward a brand
  c. enduring links between a brand and its customers
  d. greater profitability
  e. huge acquisition costs

Question 2

Which of the following encapsulates what a brand is intended to stand for in its target market's mind and then consistently delivers the same idea across all media channels?
 a. positioning statement
  b. contact point
  c. relationship statement
  d. creative brief
  e. creative platform


raenoj

  • Sr. Member
  • ****
  • Posts: 340
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

Most childhood vaccines are 90–99% effective in preventing disease. Side effects are rarely serious.

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Evolutionary relationships of the fungi Evolutionary relationships of the fungi
Building competency in patient centered care Building competency in patient centered care
The hand on the right exhibits the orange-tinged skin characteristic of carotenodermia The hand on the right exhibits the orange-tinged skin characteristic of carotenodermia
Basic Marketing Research: Using Microsoft Excel Data Analysis Basic Marketing Research: Using Microsoft Excel Data Analysis
Cladogram showing genetic distances and relationships between human populations Cladogram showing genetic distances and relationships between human populations
Each enzyme functions best within a characteristic range of pH Each enzyme functions best within a characteristic range of pH
Video: Gastrin (protein digestion)

For a complete list of videos, visit our video library