A key characteristic of integrated marketing communications is the building of relationships with customers. Which of the following is NOT a benefit of building relationships?
a. repeat purchases
b. loyalty toward a brand
c. enduring links between a brand and its customers
d. greater profitability
e. huge acquisition costs
Question 2
Which of the following encapsulates what a brand is intended to stand for in its target market's mind and then consistently delivers the same idea across all media channels?
a. positioning statement
b. contact point
c. relationship statement
d. creative brief
e. creative platform
Cushing’s syndrome. A photograph of a woman with the characteristic facial features of Cushing’s syn
Teresa Hubbard and Alexander Birchler, Detached Building.
Louis H. Sullivan, Bayard-Condict Building (detail), New York.
Stereochemical relationships of the D-aldoses
Stereochemical relationships of the D-ketoses
Middle adults usually have more time to focus attention on their relationships