A key characteristic of integrated marketing communications is the building of relationships with customers. Which of the following is NOT a benefit of building relationships?
a. repeat purchases
b. loyalty toward a brand
c. enduring links between a brand and its customers
d. greater profitability
e. huge acquisition costs
Question 2
Which of the following encapsulates what a brand is intended to stand for in its target market's mind and then consistently delivers the same idea across all media channels?
a. positioning statement
b. contact point
c. relationship statement
d. creative brief
e. creative platform
Hartmann's mountain zebra resting, showing its characteristic essentially unbarred belly
Nonverbal communications convey strong, powerful messages that may be negative or positive.
Teresa Hubbard and Alexander Birchler, Detached Building.
Louis H. Sullivan, Bayard-Condict Building, New York.
Building a Client Base
Cladogram showing genetic distances and relationships between human populations