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Author Question: Purchase intentions are not valid measures of communication outcomes. a. True b. False Indicate ... (Read 78 times)

segrsyd

  • Hero Member
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  • Posts: 530
on: Jun 29, 2018
Purchase intentions are not valid measures of communication outcomes.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Sales promotion is the marcom tool most capable of directly affecting consumer behavior.
 a. True
  b. False
 Indicate whether the statement is true or false


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ndhahbi

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

True


segrsyd

  • Member
  • Posts: 530
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

mcarey591

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  • Posts: 365
Reply 3 on: Yesterday
Excellent

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