[Answered] Purchase intentions are not valid measures of communication outcomes. a. True b. False Indicate ...

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segrsyd

Hero Member
Posts: 530

on: Jun 29, 2018

Purchase intentions are not valid measures of communication outcomes.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Sales promotion is the marcom tool most capable of directly affecting consumer behavior.
a. True
b. False
Indicate whether the statement is true or false

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Marked as best answer by a Subject Expert

ndhahbi

Sr. Member
Posts: 390

Reply #1 on: Jun 29, 2018

Answer to Question 1

False

Answer to Question 2

True

segrsyd

Member
Posts: 530

Reply 2 on: Jun 29, 2018

Wow, this really help

Mochi

Member
Posts: 300

Reply 3 on: Yesterday

Thanks for the timely response, appreciate it

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