The terms touchpoint and contact are used interchangeably to mean ...

[Mr3Hunna]

The terms touchpoint and contact are used interchangeably to mean any message medium capable of reaching target customers and presenting the brand in a favorable light.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The use of integrated marketing communications is restricted to the mass media.
 a. True
  b. False
 Indicate whether the statement is true or false

[annierak]

Answer to Question 1

True

Answer to Question 2

False