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Author Question: The terms touchpoint and contact are used interchangeably to mean any message medium capable of ... (Read 58 times)

Mr3Hunna

  • Hero Member
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  • Posts: 536
on: Jun 29, 2018
The terms touchpoint and contact are used interchangeably to mean any message medium capable of reaching target customers and presenting the brand in a favorable light.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The use of integrated marketing communications is restricted to the mass media.
 a. True
  b. False
 Indicate whether the statement is true or false


annierak

  • Sr. Member
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  • Posts: 340
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

False


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