Author Question: The integrated marketing communications process uses an inside-out approach in identifying ... (Read 107 times)

shofmannx20 · **on:** Jun 29, 2018

The integrated marketing communications process uses an inside-out approach in identifying communication vehicles.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The integrated marketing communications process starts by determining the strengths and weaknesses of the marketer.
a. True
b. False
Indicate whether the statement is true or false