If Kroger food stores advertise 2-liter bottles of Pepsi for 89 ...

[bclement10]

If Kroger food stores advertise 2-liter bottles of Pepsi for 89 cents to generate store traffic so that shoppers will purchase other items at regular prices, the grocer is using
 A) reference pricing.
  B) a price leader.
  C) special-event pricing.
  D) comparison discounting.
  E) professional pricing.

Question 2

Price leaders, comparison discounting, and special-event pricing are applications of
 A) psychological pricing.
  B) professional pricing.
  C) product-line pricing.
  D) bait-and-switch.
  E) promotional pricing.

[wtf444]

Answer to Question 1

B

Answer to Question 2

E

[bclement10]

Thank you

[wtf444]

Happy to help you