Author Question: If Tiger Mart advertises a 2-liter bottle of Pepsi for 89 cents to generate store traffic that will ... (Read 115 times)

pane00 · **on:** Jul 14, 2018

If Tiger Mart advertises a 2-liter bottle of Pepsi for 89 cents to generate store traffic that will increase the purchasing of other items at regular prices, the grocer is using
A) reference pricing.
B) a price leader.
C) special-event pricing.
D) comparison discounting.
E) professional pricing.

Question 2

When you encounter an organization where employees are quite intense, focused, and determined to win, you have encountered an organization with a(n) ___ culture.
A) fragmented
B) networked
C) informal
D) mercenary
E) communal