Author Question: Compared to an unfamiliar brand, a familiar brand is more likely to be selected by a customer ... (Read 56 times)

tiara099 · **on:** Jun 29, 2018

Compared to an unfamiliar brand, a familiar brand is more likely to be selected by a customer because it often is viewed as reliable and of acceptable quality.

Indicate whether the statement is true or false

Question 2

Elastic demand is usually a result of the lack of substitute products.

Indicate whether the statement is true or false