Compared to an unfamiliar brand, a familiar brand is more likely ...

[tiara099]

Compared to an unfamiliar brand, a familiar brand is more likely to be selected by a customer because it often is viewed as reliable and of acceptable quality.
 
 Indicate whether the statement is true or false

Question 2

Elastic demand is usually a result of the lack of substitute products.
 
 Indicate whether the statement is true or false

[ebenov]

Answer to Question 1

True

Answer to Question 2

False

[tiara099]

Excellent

[vickybb89]

TYSM