Author Question: To promote overall company image, packages of Pillsbury cake and cookie mixes have similar designs ... (Read 52 times)

tnt_battle · **on:** Jun 29, 2018

To promote overall company image, packages of Pillsbury cake and cookie mixes have similar designs and colors. This approach is known as
A) family branding.
B) brand managing.
C) line consistency.
D) family packaging.
E) product grouping.

Question 2

Suppose that the frozen foods division of Swanson purchases food trays and boxes from the packaging division. The form of pricing used to charge the frozen foods division is called
A) zone pricing.
B) base-point pricing.
C) business-unit pricing.
D) transfer pricing.
E) price discrimination.