Author Question: To use co-branding effectively, which one of the following is probably least important? A) The ... (Read 41 times)

Cooldude101 · **on:** Jun 29, 2018

To use co-branding effectively, which one of the following is probably least important?
A) The brands involved should represent a complementary fit in a customer's mind.
B) The brands that are teamed together should not lose their individual identities.
C) The brands involved should be owned by two or more organizations.
D) To avoid confusion on the part of customers, co-branding should be done in a way so that it is obvious which brand is the main brand or key brand.
E) The co-branded product should be able to benefit from the distribution system of both brands involved.

Question 2

If a company provides price differentials that harm competition by giving one or more buyers a competitive advantage, it is committing
A) price discrimination.
B) price-consciousness.
C) functional discounting.
D) price competition.
E) price fixing.