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Author Question: If Green Giant wants to provide its resellers with a secondary incentive to stimulate repurchases ... (Read 48 times)

TVarnum

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  • Posts: 548
on: Jun 29, 2018
If Green Giant wants to provide its resellers with a secondary incentive to stimulate repurchases after an initial consumer coupon campaign for its latest product, it can offer resellers a sum of money for each unit purchased. This type of sales promotion is a
 A) buying allowance.
  B) count-and-recount allowance.
  C) scan-back allowance.
  D) buy-back allowance.
  E) coupon follow-up campaign.

Question 2

Ryan is on his way to work when he realizes he has a flat tire. He swings into Sam's Club and has a new tire installed. Ryan's purchase of a new tire in this situation is considered to be
 A) a shopping good
  B) a convenience good
  C) an unsought good
  D) a specialty good
  E) an industrial good


mjenn52

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C


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