Amanda is determining the media plan for her tax accounting business. She is currently selecting an advertising medium and is looking for a medium that is not expensive, allows for a short lead time, has large reach, and provides frequent communication. Based on these, Amanda should avoid
A) direct mail.
B) television.
C) radio.
D) outdoor advertising.
E) magazines.
Question 2
____ are online users who do not participate in any digital online media.
A) Collectors
B) Spectators
C) Inactives
D) Creators
E) Critics
