This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Brittany is choosing the type of media for a new promotional campaign for Halls cough drops. She ... (Read 152 times)

yoooooman

  • Hero Member
  • *****
  • Posts: 557
on: Jun 29, 2018
Brittany is choosing the type of media for a new promotional campaign for Halls cough drops. She knows that each type of media has both benefits and disadvantages. She is considering the Internet as a form of media. Which of the following is not a disadvantage of the Internet as a promotional medium?
 A) Costs of precise targeting are high.
  B) Effects of promotion can be difficult to measure.
  C) There are concerns about privacy.
  D) The message must be short and simple.
  E) There are concerns about security.

Question 2

Brand name, product characteristics, packaging, and media allocation are among the easiest marketing mix variables to standardize around the world.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

qytan

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

False


yoooooman

  • Member
  • Posts: 557
Reply 2 on: Jun 29, 2018
Excellent

CAPTAINAMERICA

  • Member
  • Posts: 325
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Multiple sclerosis is a condition wherein the body's nervous system is weakened by an autoimmune reaction that attacks the myelin sheaths of neurons.

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Did you know?

Bacteria have been found alive in a lake buried one half mile under ice in Antarctica.

This young child is pulling at the ear and acting fussy, two important signs of otitis media. This young child is pulling at the ear and acting fussy, two important signs of otitis media.
Glioma. (a) Illustration of a large glioma (colored area) within the left cerebral hemisphere in a s Glioma. (a) Illustration of a large glioma (colored area) within the left cerebral hemisphere in a s
Switching of mating type in haploid yeast cells Switching of mating type in haploid yeast cells
A typical injector-pump-type automotive diesel fuel injection system. A typical injector-pump-type automotive diesel fuel injection system.
Type of Interactions, Model, Examples and Dependence of Energy on Distance Type of Interactions, Model, Examples and Dependence of Energy on Distance
Topic Media Topic Media
Video: Depolarization of the SA node, Action potentials of the myocardium & ANS effects

For a complete list of videos, visit our video library