This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Brittany is choosing the type of media for a new promotional campaign for Halls cough drops. She ... (Read 139 times)

yoooooman

  • Hero Member
  • *****
  • Posts: 557
on: Jun 29, 2018
Brittany is choosing the type of media for a new promotional campaign for Halls cough drops. She knows that each type of media has both benefits and disadvantages. She is considering the Internet as a form of media. Which of the following is not a disadvantage of the Internet as a promotional medium?
 A) Costs of precise targeting are high.
  B) Effects of promotion can be difficult to measure.
  C) There are concerns about privacy.
  D) The message must be short and simple.
  E) There are concerns about security.

Question 2

Brand name, product characteristics, packaging, and media allocation are among the easiest marketing mix variables to standardize around the world.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

qytan

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

False


yoooooman

  • Member
  • Posts: 557
Reply 2 on: Jun 29, 2018
:D TYSM

ryhom

  • Member
  • Posts: 366
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Disorders that may affect pharmacodynamics include genetic mutations, malnutrition, thyrotoxicosis, myasthenia gravis, Parkinson's disease, and certain forms of insulin-resistant diabetes mellitus.

Did you know?

Elderly adults are living longer, and causes of death are shifting. At the same time, autopsy rates are at or near their lowest in history.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

A typical injector-pump-type automotive diesel fuel injection system. A typical injector-pump-type automotive diesel fuel injection system.
A radiator may be either a down-flow or a cross-flow type. A radiator may be either a down-flow or a cross-flow type.
Scientists should use a variety of media to present the message Scientists should use a variety of media to present the message
Comparison of E-type Climates Comparison of E-type Climates
Topic Media Topic Media
Each allele of codominant genes is fully expressed in heterozygotes. Type A blood has A antigens on Each allele of codominant genes is fully expressed in heterozygotes. Type A blood has A antigens on
Video: Pericarditis

For a complete list of videos, visit our video library