What is the first step in a promotional campaign? A) set a communication goal B) develop a media ...

Author Question: What is the first step in a promotional campaign? A) set a communication goal B) develop a media ... (Read 107 times)

Hungry!

Hero Member
Posts: 1,071

on: Jun 29, 2018

What is the first step in a promotional campaign?
A) set a communication goal
B) develop a media strategy
C) select a promotional mix
D) identify the target audience

Question 2

In the communication process, a message is decoded by the
A) receiver
B) sender
C) message channel
D) media

macmac

Sr. Member
Posts: 343

Reply #1 on: Jun 29, 2018

Answer to Question 1

D

Answer to Question 2

A

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