Author Question: Brittany is choosing the type of media for a new promotional campaign for Halls cough drops. She ... (Read 201 times)

yoooooman · **on:** Jun 29, 2018

Brittany is choosing the type of media for a new promotional campaign for Halls cough drops. She knows that each type of media has both benefits and disadvantages. She is considering the Internet as a form of media. Which of the following is not a disadvantage of the Internet as a promotional medium?
A) Costs of precise targeting are high.
B) Effects of promotion can be difficult to measure.
C) There are concerns about privacy.
D) The message must be short and simple.
E) There are concerns about security.

Question 2

Brand name, product characteristics, packaging, and media allocation are among the easiest marketing mix variables to standardize around the world.

Indicate whether the statement is true or false