Steve is aware of the growth in digital media advertising, particularly to certain target markets. The use of advertising on digital devices can alienate young consumers. Steve has uncovered recent research stating that young consumers are more likely to be receptive to advertising appearing on their digital devices if the source is _____; _____ has been given, and the messages are ______.
A) known; a coupon; exciting
B) trusted; permission; relevant or entertaining
C) liked; permission; monetarily beneficial
D) trusted; a discount; exciting
E) known; a discount; humorous
Question 2
Firms that use an international division structure are often organized domestically on the basis of functions or product divisions, whereas the international division is organized on the basis of geography.
Indicate whether the statement is true or false
