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Author Question: When developing an advertising campaign, benchmarks need to be included in the A) campaign platform. ... (Read 212 times)

Jramos095

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on: Jun 29, 2018
When developing an advertising campaign, benchmarks need to be included in the
 A) campaign platform.
  B) evaluation of the advertising effectiveness.
  C) statement of advertising objectives.
  D) media plan.
  E) budget.

Question 2

Swiss-based Nestl has taken a global approach to marketing its chocolate products. Which of the following is most easily standardized?
 A) Product
  B) Promotion
  C) Distribution
  D) Advertising
  E) Price


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sylvia

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

A


Jramos095

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

kswal303

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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